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Advertising in the internet age
Posted :18-Jul-2014
Keyword :advertising,networking
Author :Admin
Description :

Targeting your advertising campaign as close to the target market as possible is the most effective and efficient form of marketing.



Over seven billion people inhabit the Earth, and it is a daunting task to reach out to each one when trying to promote news of a new product or service. In addition, the product or service might benefit a specific section or population of humankind who will actually be most interested or who will benefit the most from using it. Therefore, advertising the product to everyone is obviously less profitable and quite obsolete in the new age.


Fortunately, the development of technology, especially the internet, has opened a completely new world of advertising options. The internet helps greatly in networking, in order to be able to reach out to a larger group of people. In addition, how the internet helps with advertising is because it enables the advertiser to target specific people. This targeted advertising could be demographic, geographic, social, economic, or any permutation or combination of any of these mentioned networking options. The nature of the business and the type of products or services offered is what will decide which of these networking targeting factors would make sense while advertising.


With more and more people using the internet every day for a variety of purposes ranging from entertainment to education and everything in between, the possibilities and ways in which one can capitalize this networking tool are endless. Most people use the internet to search; you can search for anything ranging from information about a new sitcom on television to ways to solve a complex mathematical problem or find exotic honeymoon destinations. Modern citizens of the information age believe in the power and usefulness of searching to find whatever it is they want to find.


Using this search medium for advertising one's product then becomes the obvious and smart choice. The reach of the advertisement posted in such search engines is only limited by the networking capabilities of the search engine itself. This mode of advertising can also be used to target specific people who are most likely to check what an advertisement is about and maybe even go on to make a purchase. For example, if a person uses a search engine to get information about a certain city, and if an advertiser owns a hotel in that city, then it makes logical sense to display the advertiser's ad along with the search results that relate to the city the person searching for.


In addition, if the advertiser has a business in a city in a specific country, it makes more sense for his or her ad to show up with search results in the context of that country. This way, all erroneous and unnecessary impressions are avoided. This is how geo-targeted advertising will help save on advertising costs and guarantee better returns.


Another aspect of the internet that has turned out to be a boon to the advertising industry is social networking. Social networking sites rose in prominence in the early years of the 21st Century, and they have been on the rise in popularity and functionality ever since. Social networking media cover a vast majority of the population, and the population that matters also happen to be internet users. Most social media users fall in the age groups of teens, and those in their 20s, 30s, and 40s.


Social media sites also are the best media for viral advertising, which is also the most trustworthy kind of publicity there is. If a customer checks out an advertiser's ad, and goes on to buy the product, and then like it as well, the customer is bound to talk about the product on the social networking site. Friends will notice this and other connections of the customer, each will in turn be urged to check out the product and some of them might end up buying it as well. Moreover, they will talk about the product through their social networking platforms, and the process will go on. This is great for the advertiser because any business achieved through the connections of the initial customer is effectively free.


No matter what the business, advertising opportunities are aplenty through the internet and using our sites. One has to understand the workings and nuances of the trade and truly believe in the power of networking in order to make the best out of this technology that touches lives everyday.

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