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Event management is the application of project management.
Posted by
Brigette Castellano
[Offline]
Title : Event management is the application of project management.
Question URL : CD-QA-FR-14.08.13-GTM-000.000.010.GTM-A.000.000.078
Brief Description : Event management is considered one of the strategic marketing and communication tools by companies of all sizes. From product launches to press conferences,
Tags : Event Management
Language : English
Category : events
Website Bulletin : http://
Date Post/Update : 13-Aug-2014
Total Views : 639
Rate : horrific(1)
Votes : 1
Attachment :
Event management
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Event management is considered one of the strategic marketing and communication tools by companies of all sizes. From product launches to press conferences, companies create promotional events to help them communicate with clients and potential clients. A number of elements such as music, live entertainment or even the particular venue may be used to influence the tone and atmosphere of an event.

Event managers may also use news media to target their audience, hoping to generate media coverage which will reach thousands or millions of people. They can also invite their audience to their events and reach them at the actual event.

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