Once associated solely with the aspect of health, the term now constitutes a variety of definitions. The growing focus on, and promotion of, leisure and fitness in conjunction with an increase in average personal income has given way to terms such as "smart living" and "city lifestyle living". Lifestyle management is most frequently employed by persons who lead distinct and demanding lifestyles such as high-net-worth (HNW) or UHNW individuals as well as young professionals. With heightened exclusivity, the idea of "luxury living" has become a fundamental element in the lifestyle management business model.
A lifestyle management company directly embraces the concept of lifestyle. Lifestyle management companies provide personal assistant and concierge services so as to cater to all areas of an individual's life ranging from family to professional matters. The majority of lifestyle management businesses offer standard services, though some have expanded so as to offer clients a “tailor-made service” accounting for their individual needs and objectives. Catering for a “city lifestyle” for example employs a range of concepts and proposals in different areas including the urban environment, architecture,culture, design, fashion, media, gastronomy, leisure and entertainment, and education, which together create and provide unique and distinctive experiences. Lifestyle management companies are steadily increasing in various parts of the world; many offer service at a corporate level. World Luxury Tourism wrote about some of the best concierge companies in their article titled "Best Five concierge service providers in Europe". The affulent lifestyle guide JustLuxe also listed the best luxury concierge companies on their website, citing the companies: Highlife Asia, Prime, Alberta la Grup, Lesconcierges, Grand Concierge, Pure, Quintessentially, Luxury Concierge China and One Concierge.